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On September 9th the first round of the Yamamay Models Live Casting tour took place in Milan.

Yamamay Models is the new contest organized by Yamamay to find a girl who can become a professional model. The winner will receive the offer of a one-year contract with the Elite Model Management Milano agency.

During the first round, the first selection of models took place at our Yamamay store located in Milan, at Corso Vittorio Emanuele II: more than 300 girls were interviewed and photographed.

They waited in line to transform their dream into reality!!

As soon as possible we will make known full details regarding the next dates in Italy.

Meanwhile, we can tell you something about the next rounds in the main cities abroad:

24/09 Istanbul

29/09 Cologne

01/10 Barcelona

We wait for you… Good luck to you all, girls!

Starting September 1, the brand new YAMAMAY MODELS contest in collaboration with Elite Model Management Milano!

Objective: find a girl who can become A PROFESSIONAL MODEL!

The contest is open to girls of 15 to 25 years of age. Taking part is very easy: go to yamamay-models.com, enrol and create your comp card by uploading 5 photos of yourself in a bikini (front full-length, half-length, side-view, back full-length and face close-up photos).

All girls can be voted by a People’s Jury (you can become a member of the People’s Jury even though you are not a model) which will choose its own 30 favourites. Another 70 beautiful girls will be selected by the Yamamay/Elite Expert Jury, always examining the photos uploaded.


An important initiative connected with this contest is the Live Casting Tour, which will be held in the main cities of Italy and abroad. The dates of the tour have not been set yet, but the meeting places will surely be Yamamay stores. The Expert Jury will select other possible candidates for the Final Casting during these stages of the tour. Candidates, who have already enrolled in the online competition, can also take part in the Live Casting by printing their online comp card.

Next, the FINAL CASTING: on 18th-20th October all girls selected by the Expert Jury, the People’s Jury and those chosen during the Live Castings will be together. The President of Elite Model Management Milano and the Yamamay Communication Manager will proclaim the winner.

The winner will receive the offer of a one-year contract with the Elite Model Milano agency. The exclusive contract consists of moving to live in Milan full-time (accomodation for the entire year will be at the expense of the agency) to start modelling work with professional consultancy from Elite. The winner must first attend Academy Elite, free of charge, then two tests of her will be taken by professional photographers. The winner will also be invited to take part in castings and, subsequently, in fashion shows!

In addition, another two girls will win a Deportment and Modelling course free of charge at the Elite Fashion Academy in Milan.

Are you ready to start this magical adventure?

Good luck to you all, girls!