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The first TV commercial by Yamamay will go on air on all Italian channels starting 26th September.
It’s more of a movie than a video clip: it is directed by Paolo Sorrentino, one of the world’s most famous Italian movie directors, and played by Isabella Ferrari, one of the most popular Italian actresses. Top quality, elegance, sensuality: these are the ingredients for the brand first TV commercial.
Shot at Villa Fiorana, in Rome, this shortfilm came from an idea by art director Alfredo Favi. Produced by Collateral Films together with Luca Bigazzi as DoP.
The theme is love: love for ourselves – as the brand’s claim says “Per chi si ama” – and love for made in Italy as well. The soundtrack is a proper tribute to love and Italian products: “Per un’ora d’amore” by Antonella Ruggiero, in 2007 version with Subsonica.
Yamamay in the World.. 
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