On the occasion of the 2010 FIFA World Cup, Yamamay has entered into a license agreement with the South Africa national football team or Bafana Bafana (a term of endearment which means “the boys”).
This is the advertising campaign that has been dedicated to this great football event and selected by FIFA as one of 5 world finalists for the title of WORLD FOOTBALL CAMPAIGN OF SOUTH AFRICA 2010.
The picture has been taken in Cape Town and shows Aaron Mokoena – Captain, Brian Baloyi – Goalkeeper and Siyabonga Nkosi – Midfielder wearing Yamamay garments. Bafana Bafana collection has been specially designed for the world’s most widely viewed sporting event and is now available in all Yamamay shops.
Our successful advertising campaign is aimed at sending out a positive message: sport is fun!
Yamamay supports healthy competition and sportsmanship!
Yamamay is glad to present its first shop, located in the center of Istanbul, and opened on December 24th.
The party on May 27th is organized with the cooperation of Fashion TV in the Yamamay Shop, Tesvıkıye Macka cad. No 24. Narmanlı apt, from 17:30 to 20:30 to celebrate with important guests and to present the Summer Collection 2010.
Once having achieved a leading role in the underwear and beachwear distribution in Italy, Yamamay could not resist taking on the more daring challenge of conquering the international market.
With the brand constantly expanding there are currently 600 retail points in Italy and over 60 in countries such as Spain, Principality of Andorra, Portugal, Germany, Hungary, the UK, Greece, Switzerland, Croatia, Slovenia, Serbia, Montenegro, Principality of Monaco, Azerbaijan, Russia, the United Arab Emirates, Qatar, Bulgaria, China, Austria, Cyprus, Romania, Malta and now also Turkey.
Yamamay reassess the concepts of underwear, nightwear and beachwear, reconsidering everything in a fashionable and modernist manner with an excellent quality/price ratio. The clientele is from every age bracket and particularly women always searching for the most modern and glamorous trends.
The new Summer 2010 Collection is inspired by America: a breathtaking tour which starts in the wonderful California and ends in the stunning landscapes of Mexico and Baja California.
Kick off summer with Yamamay! Check out our colourful lines in six amazing stories! Enjoy the Yamamay summer explosion on the beaches around the world!
Yamamay Beauty and the PERFECT TAN!!!
How to get a perfect tan?
Yamamay Beauty range is the solution for you!
Here are some great tips for achieving the best suntan by using our beauty products, so perfect for your skin’s exposure to the sun!
1st step – PREPARE YOUR SKIN
With our Sea-scrub, ideal for your beauty care! A natural scrub that combines the benefits of the sea salts with the microgranules of guarana bark, urucum and almond oils, pitanga and açai extracts. Your skin will feel regenerated and purified as well as moisturized and invigorated: a unique sensation of well-being.
You will surely enjoy better results thanks to urucum, a special ingredient that has the incredible power to help the production of melanin.
How to use the product? Massage it onto wet skin. After use, rinse under shower jet or submerge in bath water.
Day by day your skin will improve its elasticity and look brighter and softer.
We recommend its use once a week to scrub off dead skin and to achieve a golden long-lasting tan.
2nd step – PROTECT YOUR SKIN
Use sunscreens suitable for your skin type. Choose the right sun protection between our Yamamay Beauty Protective tanning cream SPF 30 and our Yamamay Beauty Protective tanning cream SPF 15. Both of them protect your skin from the sun’s harmful rays…
… and favour a long-lasting, natural-looking tan as well as they give your skin an intense and even golden colour.
Frequently repeat the application to ensure sufficient moisturising of the skin and to maintain protection, especially after swimming.
Also use our Protective sun stick SPF 30. This product has been specially devised for the most delicate areas of the skin: lips, nose, eye contour and nipples.
Featuring a pleasant and subtle scent, this high protection sun stick contains extracts of cupuaçu and candelilla wax.
It leaves a light and invisible protective film on the skin that, combined with SPF 30 protection, screens out ultraviolets rays.
It is ideal for water sports or venturing into the mountains or simply as a daily moisturizing stick for lips.
This product is suitable for children.
It’s now possible to protect and firm up your skin while getting a spectacular tan thanks to our Lato A by Yamamay! It’s a special bust firming and tanning cream with SPF 15 protection, with extracts of urucum and buriti. Its original Brazilian formula provides a toning effect, whilst protecting from the sun’s harmful rays.
3rd step – INTENSIFY YOUR TAN
With our Yamamay Beauty Absolute tanning oil or our Yamamay Beauty Absolute tanning cream.
Both of them are suitable for dark skin or for skin which is already tanned. They moisturise without being greasy and leave the skin silky smooth and subtly scented.
Absolute tanning oil can also be used to keep hair looking healthy.
Both the products are not suitable for children.
It’s now also possible to intensify your tan while firming up your skin thanks to our Lato B by Yamamay! It’s an innovative buttock firming and tanning cream, with extracts of urucum and buriti. Its original Brazilian formula ensures an intense tan and a toning and firming effect for a B SIDE which is 100% made in Brazil.
4th step – MAINTAIN YOUR TAN
With our AFTER SUN CREAM from BAGNI INTERNAZIONALI DI CAPRI range.
It’s a mild cream that performs a highly demulcent, restoring and refreshing action. It gives the skin an immediate sensation of comfort and favours a longer lasting tan.
Contains: extracts of lemon and rosemary, aloe vera gel, extracts of oats and English oak.
This product is suitable for all skin types, including the most sensitive.
Enjoy the sun while getting a beautiful tan…
… Let’s go on the beach with Yamamay Beauty!!!
A sophisticated American house featuring a modern style is the fantastic background of our chic Swimwear and Beachwear collections enriched with refined and precious details.
Get glam in the sand with pearls and accessories which adorn chiffon and bikinis.
Discover our gorgeous prints in which brown, blue and silver tones mix or alternate to create plain styles in bright and look-at-me shades.
The enchanting colours of the water are the perfect background of sexy but elegant photos.
Check out AGUA DE CORTEZ: one of the amazing stories of our stunning new SUMMER 2010 catalogue!!
This section of the Yamamay collection gets its name from the fabulous location selected for our photo shooting: the Sea of Cortez, Baja California (Mexico).
In cooperation with WDCS, the Whale and Dolphin Conservation Society, Yamamay has launched a charity initiative aimed at the protection and conservation of whales that live in this paradisiac place, highly appreciated for its wonderful colours and vegetation.
Discover the refined garments rich in precious details, gemstones and sequins…
… plus super-original cuts and shapes to be glamorous on the beach..
Team up your beach look with pareo sarongs or kaftans… our Yamamay Beachwear collection is plenty of styles to suit every woman!
Yamamay UPPERBRA is a “Yamamay exclusive patent”, the world’s first “wireless push up bra”.
Extremely sensual and soft, this unique bra is especially designed to provide a custom-made fit and an incredible comfort,
featuring cups that naturally conform to your breast shape. Cross the back shoulder straps for maximum cleavage.
The Upper Bra supports the breast without the use of the wire and it is available in three lines: Microfibre (microfibre fabric),
Easy line (cotton fabric) and Lillà (lace). It is equipped with: a small pad insert fixed to the underbust, adjustable shoulder straps,
cups with graduated padding plus inner adjustable strap, an innovative centre front whose bigger dimensions provide a better fitting.
How to wear the UPPERBRA: its front inner elastic strap is adjustable to adhere well to the cup. Neither stretched nor loose,
it must be adjusted just like you find it inside the packaging.
Our fabulous Spring 2010 collection is here at last! Check out our refined, sexy and very delicate styles!
A wide range of garments mainly available in pastel and spring tones… to suit everybody’s taste!
The new collection is sophisticated as never before!
Satin and silk are just some of the precious fabrics used for our products.
But what’s new at Yamamay is the organic cotton, a very particular “eco-friendly” cotton that allows to produce non-toxic and hypoallergenic fabrics.
The photo shooting of the Yamamay new catalogue took place in Brazil: nature and an eco-friendly house have been the perfect location to always be in line with our special initiative GO GREEN WITH YAMAMAY!
FIND OUT WHAT’S NEW AT YAMAMAY!
Play with Yamadarts, the new exciting game created by Yamamay to celebrate your Valentine’s Day!
Select the characters who best represent you two, aim and then shoot the love darts towards your target… your virtual partner shall take off the item that you hit!
Yamadarts is a funny, sexy game: have fun with our fashionable characters and play with your loved one to spice up your sexy nights!
Click on the link below to download the game!
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